We analyze how people use natural, conversational language to ask questions to AI models.
We structure your content to clearly communicate meaning and context to AI search engines.
We add Schema.org markup to your site, helping AIs understand and extract key information.
We ensure your content is clear and easy for AI models to summarize and synthesize accurately.
We build your site's reputation as a reliable source of information to gain trust with AI models.
We optimize your content around key people, places, and concepts, making it easier for AIs to identify them.
We structure your content to directly answer user questions, increasing your chances of being featured.
We track and report on how your content is performing in AI-driven search results.
AEO, or AI Engine Optimization, is the process of optimizing your website content and structure to be easily understood and used by large language models (LLMs) and other AI systems.
As AI search becomes more common, AEO ensures your information is accurately represented and prioritized in AI-generated answers, helping you reach a wider audience and stay ahead of the competition.
AEO and SEO are similar but distinct. While SEO focuses on ranking in traditional search results, AEO focuses specifically on how your content is processed and summarized by AI, often for conversational or generative search.
The timeline for AEO results can vary. While some structured data improvements can have a quick impact, building content authority and optimizing for AI can take several months to show a significant change in how your content is used.
Structured data is a standardized format for providing information about a web page and classifying its content. It helps AI and search engines understand the context and purpose of your content, leading to more accurate summaries.
No, AEO complements SEO. A strong SEO foundation is essential for your content to be found by AI models in the first place. AEO then optimizes that content for how the AI will use and present it.
We measure success by tracking metrics like how often your content is cited in AI-generated answers, improvements in your site’s authority score, and increases in organic traffic from AI-driven search experiences.
This is the process of researching and understanding the natural language questions and conversational queries people use when interacting with AI systems, so we can optimize your content to answer those questions directly.
Yes. By improving how your content is used by AI, AEO can increase your visibility and lead to more organic traffic as users follow links from AI-generated answers to your website.
Our strategies are designed to work across a variety of platforms, including Google’s Search Generative Experience (SGE), Bing Chat, and other conversational AI systems. We focus on foundational principles that apply to all.